Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress

Serena | Flowing Button-Front Maxi Dress

Regular price Sale price €139,05 EUR €55,60 EUR
/
50% OFFSave 60%

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70.000+ Satisfied Customers

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Size
Almost sold out, only a few left in stock!
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CLEARANCE SALE UPDATE: Due to high demand during our Clearance Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available

Serena Maxi Dress — Effortless Elegance in Every Step

The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

 Why Women Love the Serena

  • Lightweight & breathable — soft on the skin and perfect for warm days

  • Flattering fit — gently defines the waist without feeling restrictive

  • Flowing maxi length — elegant movement with every step

  • Button-front design — timeless and versatile styling

  • Long sleeves with ease — graceful coverage with all-day comfort

 Fit & Details

  • True to size

  • Length: ankle-length

  • Not see-through

  • Soft structured fabric with minimal wrinkling

 Between sizes? We recommend sizing up for a more relaxed fit.

 Perfect For

✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels

Size

US Size

Length (inches)

Bust (inches)

Shoulder (inches)

Sleeve (inches)

S

6

55.1

37.0

15.9

24.0

M

8

55.5

38.6

16.3

24.4

L

10

55.9

40.9

16.9

24.8

1XL

12

56.3

43.3

17.5

25.2

2XL

14

56.7

45.7

18.1

25.6

3XL

16

57.1

48.0

18.7

26.0


“It’s soft, light, and makes me feel confident again — I reach for it almost every day.”
 Carol, 60, Texas

✦ "Every piece in our collection is thoughtfully selected by the sisters behind Coastal Heritage Melbourne — chosen for the way it feels to wear, not simply for how it looks on a rack. If you're ever unsure about sizing or style, we're always here to help." — The Coastal Heritage Sisters 🤍

We ship all orders with Australia Post.

Place your order before 11:00 PM, and your parcel will be shipped the next day – completely free! You’ll receive your order quickly and without any additional costs.

Wrong fit or just not for you? No problem! You can return any item within 30 days.

Email us at info@coastalheritagemelbourne.com for more information.

TRUSTED BY 70,000+ AUSTRALIAN WOMEN

★★★★★

Perfect Fit & Luxurious Comfort

The fit is absolutely perfect, and the fabric feels incredibly soft against the skin. You can really tell it’s made with attention to detail and comfortable yet stylish. I’ve already received compliments, and I couldn’t be happier with my purchase!

Ashley
3 days ago
★★★★★

Outstanding Customer Service & Care

I had a question about returns and got a reply within minutes. The team was so kind and patient they really care about their customers. My order arrived right on time and exceeded expectations!

Jessica
4 days ago
★★★★★

Fast Delivery & Exquisite Packaging

Fantastic experience with Ivy & Grace! My order arrived quickly, beautifully packaged, and the quality exceeded my expectations. I'll definitely shop here again!

Ruby
1 day ago
★★★★★

Exceptional Quality & Beautifully Made

I'm so happy with my order from Ivy & Grace! The quality is amazing, and every detail feels carefully made. Great service too, Highly recommend!

Willow
4 hours ago
★★★★★

Worth Every Penny

I was hesitant to spend $200 on a dress from a boutique I hadn't tried before, but I'm so glad I did! The quality is exceptional, and the fit is absolutely perfect. Thank you, info@coastalheritagemelbourne.com!

Sarah
2 hours ago

It all started with one little idea. ✨

When we started Coastal Heritage Melbourne, we had one dream — to create a little corner of the coast where every woman felt truly seen and completely at home.

Because of you, that dream grew into something more beautiful than we ever imagined. 🤍

Coastal Heritage Melbourne enters a new chapter. 🤍

Yes! We're growing with you. A bigger, more beautiful collection — same coastal spirit, same sister-made love, just more room for you to find pieces that feel truly yours.

To make room for our new season, we're offering discounts of up to 70%.

FAQs

Yes only today we offer free shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

Orders are typically processed within 3 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.

If you experience any issues or have questions, email us at info@coastalheritage-melbourne.com.